Remember the first time you saw those odd Geico caveman commercials produced by The Martin Agency? I remember thinking that advertising was getting stranger and stranger because it had to in order to keep our attention. With the evolution of technology — cable, Internet, mobile devices and now, tablets — there's clearly increased competition for consumer mindshare. As a result, it's more challenging for agencies to create advertisements that resonate with customers. The name of the game is punching through the clutter of messaging and channels. Effectiveness of advertising is measured more easily now and agency performance is monitored far more closely.
FORMAL DRESSES
Lately, I've been noticing a proliferation of lunchtime food trucks in New York. Food trucks have been around for a long time, but they served the standard fare of coffee and bagels, gyros, kabobs, and the design of the trucks essentially stated whatever was available. A few weeks ago, I saw what appeared to be a very long line of young people waiting to buy from a truck called "Feed Your Hole." The design of the logo and truck itself was fresh and contemporary. The design even looked like a professional, studio solution. There are more and more of these trucks, all with irreverent names and quirky, unique brand designs.
FORMAL DRESSES
What's happening to advertising? It's going rogue. Mad men of the 60's had nothing on this new generation of "out-of-the-box-thinking" creative teams. And according to reports, it's not just corporate maverick brands that are pioneering rogue creative methods; nonprofit organizations are jumping into the fray.
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